When he began taking a knee during the National Anthem, former 49ers quarterback Colin Kaepernick earned the attention of President Trump and the entire nation — the best outcome he could possibly have desired. Trump’s hate for the NFL grew when more and more when players joined Kaepernick in the kneeling, starting the most controversial activist moment of the 21st century.
Although Kaepernick’s messaged received mixed reviews from Americans, many celebrities and brands supported the silent protest.
One popular brand company in particular, Adidas, has decided to sign Kaepernick to an endorsement deal if the former quarterback can find a new team. According to Adidas president Mark King, an athlete that stands up against all odds is an athlete suited for their company:
We love athletes that have a platform to make the world a better place,” King said.
“If they’re an activist in a way that brings attention to something that moves the world forward, even if there’s controversy at that moment, we’re really interested in those athletes because I think it represents the world today.”
King noted the company doesn’t want to come off as “taking advantage of this noise or interest that he had generated,” the point is to allow their athletes to “tell their story.”
Adidas has made it apparent that they are boycotting Trump. Giving Kaepernick a brand deal will only piss off the so-called president even more, especially after Trump called for the NFL to implement a rule requiring players to stand during the anthem and called for team owners to fire players for participating in the protest. In Trump’s world, if you support the NFL and silent protests you’re not a true patriot. But if you support sexual predators as government officials, you’re a real American.
Nonetheless, we should expect Trump to attack Adidas next via Twitter, since that’s the only thing he’s really good at.
Featured image via Chip Somodevilla/Getty Images